Home - Erika Powers

C-LEVEL MARKETING LEADERSHIP YOU CAN JUSTIFY

Dedicated to increasing revenue and profitability by unlocking new revenue streams, boosting brand recognition, and delivering more opportunities for emerging businesses.

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Full-Time Doesn't Always Mean Fully Effective

My role allows businesses to access top-tier marketing talent and expertise on a flexible basis, aligning with their specific budget and goals.

Not every business requires or can afford to bring in a full-time Chief Marketing Officer. Fractional CMO services allow small or emerging businesses the executive experience without the full-time cost. I am an experienced marketing leader with a track record of success across multiple industries. I offer the expertise and insights of a seasoned CMO, but with flexibility and affordability tailored to your business needs.

As your fractional CMO backed by 16 years of executive experience in digital marketing leadership, I blend seamlessly into your team – or can help you build one. My approach is built on a proven playbook and data-driven methodology, ensuring not only strategic direction but hands-on involvement in execution. I become a key player in creating your company’s success story, contributing actively to every milestone achieved.

WHAT CAN A FRACTIONAL CMO DO FOR YOU?

Enough with the one-size-fits-all marketing strategies that fit no one. It’s time for a bespoke approach that’s as unique as your business.

With a Fractional CMO, you’re not just hiring a marketer; you’re gaining a visionary, a strategist, and a bit of a marketing rebel (in the best way).

STRATEGIC PLANNING

I will develop a comprehensive marketing strategy that aligns with your budget and business goals, ensuring every marketing effort is purposeful and impactful.

BRAND DEVELOPMENT

Establish or enhance your brand identity and positioning in the market to stand out from the competition.

DIGITAL MARKETING

Leverage the latest digital marketing trends and technology to increase your online presence and engage and convert your target audience efficiently and efficiently.

REVENUE GROWTH STRATEGIES

Identify and capitalize on new revenue streams to drive business growth.

BUDGET MANAGEMENT

Managing marketing budgets effectively is key. Allocating resources to ensure the best return on investment, and ensuring every dollar spent contributes to the company’s growth.

CUSTOMER ACQUISITION & RETENTION

Developing strategies that focus on acquiring new customers as well as retaining and nurturing existing ones, while recognizing that customer loyalty is just as crucial as the growth of new customers.

THE RUMORS ABOUT ME ARE TRUE.

“Erika's exceptional talent has allowed us to sustain growth year over year. Her tailored approach provides us with a direct line to her team, and they have consistently delivered impressive results over and over again. This is a hard-working, passionate leader who knows her stuff.

Fred VazquezOwner, SE Region

“Over the last 7 years, across various roles, I have had the pleasure of working with Erika Powers. She has delivered impressive results with Google Ads campaigns as well as several top notch impactful social media campaigns that advanced our following and relationship building efforts.”

Michael SniderDirector of Digital Marketing

“Erika Powers provided exceptional marketing consulting services for our SaaS provider, demonstrating an in-depth understanding of our industry's unique challenges and opportunities. Her innovative strategies and tailored approach significantly increased our online presence and customer engagement. Erika's expertise in digital marketing and her ability to seamlessly integrate with our team made her an invaluable asset. Her results-driven methods not only enhanced our brand visibility but also substantially boosted our sales."

Kelsey DeggsChief Revenue Officer

“Erikas' vision and strategy was nothing short of transformative. Her keen insight into the health and wellness market enabled us to refine our target audience and optimize our digital marketing strategies. Erika's recommendations were both practical and innovative, leading to a noticeable increase in website traffic and customer conversions. Her professionalism and dedication were evident in every interaction, making her an indispensable partner in our business growth.”

Rita ZeeshanDirector of Digital Marketing

STRATEGY CONSULTING + AGENCY SERVICES.

From Search to Social, I develop and deliver ROI-driven marketing campaigns that target and convert your key audience. I understand that each client has unique challenges and goals.

eCommerce

Target consumers looking for your products and maximize return on every dollar spent.

Lead Gen

Not just leads, but qualified leads and opportunities. Fill the pipeline with qualified prospects.

Build Relationships

Don’t just build awareness, generate demand with my full-funnel strategies that your competition will never see coming.

Start-Ups

Proven growth strategies to help you grow within your budget.

Choosing where to invest your ad dollars is a big decision.

I understand the impact that decision can have on the bottom line. Contact me for an in-depth and detailed one-on-one analysis of your current online presence and digital marketing efforts and where I can help you fill in the gaps.

Contact Information

(954) 415-0094

erika@erikapowers.com

Request a growth analysis.

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